It's Better By Bus This Half Term!

Make it Better by Bus this School Holidays

This school holiday, swap the car for quality time and make every day out easier by bus. From spontaneous seaside trips and countryside adventures to city shopping and family attractions, travelling by bus takes the stress out of getting there — no parking queues, no fuel costs, just more time together. With great-value tickets, space for buggies, and the freedom to relax while we do the driving, your holiday starts the moment you step on board. Wherever the break takes you, it’s simply better by bus.

Go Further. See More. Feel Inspired.

Across East Yorkshire, North Yorkshire and the City of York, every bus journey is the start of something — a memory, a moment, a day you didn’t know you needed.

From dramatic coastlines to historic streets, rolling countryside to vibrant city culture… It’s all waiting. And it’s Better By Bus!

Chase the Coast

Golden sands. Sea air. Fish and chips on the promenade.

Travel by bus to some of Yorkshire’s best-loved seaside spots,  from the charm of Hornsea and Withernsea to the iconic resorts of Bridlington and Scarborough. Even the journey feels like a holiday, especially on open-top coastal services in summer. 

No parking stress. No sat nav. Just sit back and watch the coastline unfold.

Escape to the Countryside

Need space to breathe?

Step aboard and discover the Yorkshire Wolds or the breathtaking North York Moors, perfect for walking, cycling, pub lunches, or simply switching off for the day. 

From rolling hills to heather-covered landscapes, adventure begins the moment you leave your seat.

Rediscover Great Cities

History. Culture. Shopping. Food.

Travel effortlessly between Hull, Beverley and the historic streets of York - whether it’s a wander down the Shambles, a museum visit or a waterfront evening. 

With frequent inter-urban services, the region’s biggest destinations are all connected - no train fares required.

Days Out Done Differently

Looking for inspiration?

Catch a show at Hull New Theatre, explore contemporary art at Humber Street Gallery, enjoy live music at Bridlington Spa or stroll through beautiful spaces like Burnby Hall Gardens and East Park. 

From culture to nature, there’s always somewhere new to discover.

The Journey Is Part of the Adventure

This isn’t just about getting from A to B.

Watch the countryside roll by. Travel scenic routes. Ride long-distance services linking coast, countryside and city — all designed to make the journey as memorable as the destination. 

Because sometimes the best views are from the top deck.

Travel Together

Great days out are better shared.

Family tickets. Group travel. Friends heading to the coast. Grandparents joining city trips. The bus brings everyone together,  without the cost of multiple cars.

More laughter. Less logistics.

A Greener Way to Explore

Every bus journey helps reduce congestion and emissions.

So while you’re discovering Yorkshire’s most beautiful places, you’re also helping protect them — keeping coastlines cleaner and countryside air fresher for future adventures.

Make Time Yours Again

No driving. No parking meters. No queues.

Just time to talk, plan, scroll, read or relax as the landscape rolls past your window.

Your journey becomes part of the day — not something to rush through.

From coast to countryside. City to the moors.

However far you want to go - It's Better By Bus!